Insights
The QC problem, examined.
Field notes from the packhouse, the workshop and the road.
Discussions on the complexity involved in quality control of fresh produce, and how AI assessment can help resolve many of the issues.
Featured · Editorial
The record problem in fresh produce.
The most consequential quality decision in the supply chain is still made by someone's eyes at 6am. The grower almost always loses, not because the product was bad, but because they can't prove it wasn't.
Quality records you can trust: what changes when both sides of a transaction work from the same objective record.
2 min read · By Kristie Dutt · Business Development Lead, GoMicro
"In fresh produce, the side with the record wins."
From the article
The economics
What does your QC actually cost you?
Labour, rejections, disputes, compliance. The full cost of manual quality control is almost always higher than growers think.
3 min read
Field note
The 30-second report that stopped a 30-minute argument
A dispute, two experienced teams, no shared record, and the one-page intake report that changed the shape of the argument.
5 min read
Method
The standard doesn't live where you think it does
Two experienced graders, one tray of spinach, disagreement on roughly one leaf in eight. In fresh produce the standard lives in memory, not in a system.
4 min read
Editorial
Yield built the last era. Quality defines the next.
Fresh produce doesn't have a quality problem. It has a disagreement problem.
4 min read
In the news
Years in the making, not overnight.
From early grain work to today's fresh-produce Quality Intelligence.
2026The earlier you catch a defect and either remove it or discard it, the better it is for the chain
2026AI removing the subjectivity tax on the supply chain
2026The $47k problem behind every rejected load of spinach
2026Costs give impetus for innovation for leaf producer
Fruitnet
2025Boratto Farms leverages AI for leafy-green quality assessment
2024Digitally tradeable goods will be a game changer
2024How AI is helping green leaf quality assessment
2024GoMicro brings AI to strawberry quality assessment
Grain Central
2024GoMicro AI live for five Australian crops
Grain Central
2024Grain Detective, AI auto-sampling in the pipeline
Farming Ahead
2024India prepares for the Aussie-developed AI grain tool
The Land
2024A grain tool so close to a standard for farmers
Coverage is added as it runs.
The Cost of QC
Cost out your inconsistent QC, in twenty seconds.
Adjust four levers, see the annual subjectivity tax on your operation. No sign-up, no pricing.