Insights
The QC problem, examined.
Press and field notes from the packhouse, the workshop and the road.
Discussions on the complexity involved in quality control of fresh produce, and how AI assessment can help resolve many of the issues.
Featured · Editorial
The record problem in fresh produce.
The most consequential quality decision in the supply chain is still made by someone's eyes at 6am. The grower almost always loses, not because the product was bad, but because they can't prove it wasn't.
Quality records you can trust: what changes when both sides of a transaction work from the same objective record.
2 min read · By Kristie Dutt · Business Development Lead, GoMicro
"In fresh produce, the side with the record wins."
From the article
The economics
What does your QC actually cost you?
Labour, rejections, disputes, compliance. The full cost of manual quality control is almost always higher than growers think.
3 min read
Field note
The 30-second report that stopped a 30-minute argument
A dispute, two experienced teams, no shared record, and the one-page intake report that changed the shape of the argument.
5 min read
Method
The standard doesn't live where you think it does
Two experienced graders, one tray of spinach, disagreement on roughly one leaf in eight. In fresh produce the standard lives in memory, not in a system.
4 min read
Editorial
Yield built the last era. Quality defines the next.
Fresh produce doesn't have a quality problem. It has a disagreement problem.
4 min read
In the news
Six years in the trade press.
From early grain work to today's fresh-produce Quality Intelligence.
AS FEATURED IN
26 items

Fruitnet
Boratto Farms leverages AI for leafy green quality assessment with GoMicro

Fruitnet
GoMicro AI tech enhances leafy green quality assessment
AgTechNews
GoMicro and Boratto Farms launch AI-in-a-Box for leafy green quality control
AgReads
GoMicro and Boratto Farms lead the way in AI-powered green leaf quality assessment
AgFoodNews
AI leafy green quality control, GoMicro and Boratto Farms

The $47K problem behind every rejected load of spinach

To be Berry
AI-based technology developed to detect defects in strawberries
Daily FT
GoMicro seals commercial contract with Keells Supermarkets to assess tuna quality with AI

Lanka Business Online
GoMicro seals commercial contract with Keells Supermarkets
Fish Focus
Contract to assess tuna quality with AI
SmartCompany
South Australian startup secures deal with 100 Sri Lankan supermarkets
Tonsley
South Australian startup secures deal with Sri Lankan supermarkets

FoodNavigator-Asia
Deep tech: GoMicro targets retailer benefits of quality control AI

Grain Central
GoMicro AI web app live for five Australian crops

Grain Central
GoMicro adds AI to lentil assessment

Grain Central
Grain AI: GoMicro shapes up as farmers' friend

InDaily
AI employed to grade lentils before shipment
Mirage News
AI grain assessment sows seeds for better returns
Agribusiness Academy
Revolutionising grain quality with AI for faster, fairer trade

Farm Online
AI adoption could help farmers to scare birds, boost yield

Flinders University
Simple GoMicro device can measure food spoilage

Technology Networks
Mobile phone device measures food spoilage with ease

GlobalSpec
Device detects fresh food ripeness, spoilage

evokeAG
Simple GoMicro device measures highly accurate food spoilage

evokeAG
Cutting-edge AI plant disease detection set to transform the global food chain

AgriFutures Australia
Putting the power of AI into the hands of every farmer
The Cost of QC
Cost out your inconsistent QC, in twenty seconds.
Adjust four levers, see the annual hidden cost of manual QC on your operation. No sign-up, no pricing.
